Determining Success

Welcome back,

How do we know if Social media is working? I'm sure the question comes up in board rooms across the country nearly daily. Many companies employ social media simply because they feel they need to. They see company xyz is doing it and for fear of feeling obsolete, hire Andrew the 21 year old for his knowledge of social media. Well to make sure Andrew is successful in his tactics or bets used in their transition into social media they must define metrics to determine ROI.

Figuring out whether social media is providing ROI is a tricky matter however. Therefore, it is imperative in determining the metrics early on to provide yourself with a benchmark. Aaron Uhrmacher, author of How to Measure Social Media ROI for Business, provides greater detail about how metrics can be either quantitative or qualitative. After creating the metrics the company can see later down the road the success of Andrew and his social media bets.

Until next,

JC