The value of social media in politics

Whats up everyone?? I hope your enjoying spring and the great weather.

While last year's November poll results were monumental in numerous ways one of the lessons that has gone slightly unnoticed from that historic election is the advantage social media gave Obama's campaign. President Obama was involved in sixteen social media channels including myspace, Facebook, Twitter. One of the great advantages about being involved in social media is that obviously Obama can not call every eligible voter but one thing he can do is connect with them through social media. Social media was used by the President among other things to rally his base, keep his supporters connected and make known his stand on many issues. But perhaps the best way that Obama used social media was by connecting to specific ethnic groups, by joining "MiGente (Latinos), BlackPlanet (African-Americans), Glee ("gay, lesbian and everyone else") and others." To read more about Obama's use of social media read What Businesses can Learn From Obama's Social Media Strategy.

Some people are starting to learn from Obama and his use of social media in politics. Read

With social media, student school board members exercise influence. It is obvious there is a ton to learn from how Obama connected with normally hard to reach bases. This is enviable and in fact businesses could learn a great deal by not just marketing but in fact participating in the many different social media channels.

Until next week,

Jc