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Sunday, January 17, 2010

Reality Mining and Facebook

Welcome back this week I'm just joshin' about the constantly evolving Facebook and reality mining. To start off, it seems everyday Facebook is making changes. The changes are immediately met with outrage by Facebook's dedicated users. However, after about a week and a few hundered groups protesting later everyone quickly adapts and forgets what they were angry about in the first place. Zuckerberg elaborates on future changes Facebook plans which actually seem pretty exciting, especially the social graph. It will continue to allow users to see what is going on around them and the celebrities and companies having their own profiles will be a strong addition.

I also read the article "Real-World Social Networks vs. Facebook Friends." I knew very little about the power of reality mining however, am not too surprised to find out the manager is not the one to usually know the most information. The power of reality mining is great as the author points out understanding social trends will help better predict the spread of disease. However, reality mining is very scary as well because I know I certainly wouldn't want my manager to always know where I am. Hopefully, a boundary will be established which will allow for reality mining to use its power for good while at the same time still protecting individual privacy.

Thanks for reading,
Josh

3 comments:

  1. your posting is interesting. I think we have similar opinion about reality mining. It could be dangerous, so we should have boundarys.

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  2. im on the fence about this reality mining thing..yes it is scary but the options for growth and benefit are huge. for google to know where the next influenza outbreak is going to be is just one well known good use of the data.

    there are so many bad uses of data out there now that information security is almost a joke at this point. it's a disappointing measure of the mindset of society..

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  3. The amount of our own private information that we give to marketers on facebook is a cash cow for Facebook. Facebook users are estimated to be worth $16 billion in terms of the marketing potential of the information that put on that they have not restricted facebook from using for marketing purposes (http://usocial.net/facebook_marketing/).

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